The Truth About 'Proven' Formulas: A Copywriter's Confession
Ever Been Here?
You’re scrolling through social media when an ad pops up:
"Turn clicks into clients in 24 hours using our simple VSL formula!"
You keep scrolling, and a few minutes later:
"If you want to get clients, DO NOT use VSLs! Use this new funnel instead!"
And then another one hits you:
"Funnels are a waste of time! With our system, you can make $10,000 in 10 days without ever installing a funnel!"
It goes on and on.
Seriously—who do you believe?
Honest Answer: None of Them.
Here’s the thing: none of them are completely right, and none of them are completely wrong.
Why? Because every business tests, measures, and tweaks their strategy until they find something that works for them. Then they package that success into a system and try to sell it as a one-size-fits-all solution.
What you’re left with is a maze of conflicting claims.
The Unsexy Truth About Business
The truth isn’t shiny, magical, or wrapped in a bow.
There is no universal solution. No system that works for everyone.
If you’re serious about building a successful business, here’s what it really takes:
Getting in the trenches.
Testing and measuring.
Winning and losing.
Trying and trying again.
No shiny objects. No shortcuts. No magic pills.
What Does Work?
You work. That’s it.
You show up, every single day. You push through the hard days, the slow results, the endless experiments that don’t pan out. And eventually, you’ll find what sticks—if you don’t give up.
Sure, a great mentor can accelerate the process.
Yes, a solid strategy can save you time.
But there’s no silver bullet.
The Honest, No-Fluff Truth
Business is hardcore.
It will test you. It will challenge you. It will demand everything you’ve got and then some.
So, stop chasing shiny objects. Stop looking for shortcuts. Get in the game, and be ready to throw hands.
Because that’s what it takes.
And that’s the truth from yours truly 😉
Catch you on the next one.
