About Me

1. Serving > Selling

I don’t believe in arm-twisting people into buying, or dressing up empty offers with clever buzzwords. I believe in serving.

When your message genuinely helps, educates, and connects… the sale becomes the natural next step. Serve first, and you’ll never have to sell hard again.

2. Marketing is an Ecosystem

Your brand isn’t a collection of disconnected parts. It’s an ecosystem; living, breathing, interconnected. Every part (your message, positioning, avatar, funnels, ads, and email) should work in harmony. When everything’s aligned, your business stops feeling like a rusty engine struggling to grind and starts growing organically. That’s where the magic (and the money) flow from.

3. Your Meta Pixel is Your Greatest Asset

Once upon a time, location was a business’s biggest advantage. Today, it’s your data. A well-trained Meta Pixel lets you command traffic profitably… scaling with confidence, precision, and consistency. When you understand how to feed it the right signals, it becomes your growth engine.

How these 3 Beliefs Help My Clients Scale

I’ve been a freelance copywriter serving some of the biggest names in eCommerce and online business — from Bible Bricks, a faith-based LEGO-style company I helped scale to $60K/months within the first two months, to Addicted2Success, the world’s #1 motivation website, whose founder I guided in pivoting from business coaching to AI consultancy.

What makes me different is simple: I don’t just write words that sell — I build stories that scale. I understand how to weave that story through your entire marketing ecosystem — from website to funnel, from email to paid ads — creating a message that impacts your world